Smart Pineapple Shines at WTM Africa 2024

Just got back from an unforgettable week at WTM Africa 2024 in Cape Town! It was buzzing as Smart Pineapple made its big debut with some game-changing AI tools. We are teaming up with Swartland Tourism for a cool project, chatted up potential partners like Weeva Earth and Nightsbridge. Can't wait to share more as we keep pushing the boundaries in travel tech! Stay tuned!

April 19, 2024

Smart Pineapple Shines at WTM Africa 2024

Just back from Cape Town, where the city was not merely a scenic backdrop but the pulsating heart of the global travel industry, hosting the monumental 10th anniversary of WTM Africa 2024. The event buzzed with energy, drawing destinations, travel agents, tour operators, and hospitality leaders from around the globe.

Debuting Smart Pineapple 

photo collage of WTM Africa

In the whirl of activities, Smart Pineapple made its grand entrance alongside FEDHASA. Our booth was a hive of activity, demonstrating our cutting-edge AI tools designed to revolutionize data processing in tourism and hospitality. Conversations flowed—from government officials to eager tour operators—all curious about navigating the complexities of the travel world through advanced technology. The highlight? Witnessing the awe as attendees experienced firsthand the speed and accuracy with which Smart Pineapple delivers tailored, localized content. It was a powerful affirmation of AI's critical role in simplifying complex processes and enhancing user experiences. 

WTM Africa 2024 unfurled an array of themes ranging from responsible tourism to the frontier technology of AI in travel, aligning closely with Smart Pineapple's mission to drive innovation.

Pioneering with Swartland Tourism

Swartland Tourism, Western Cape

Exciting news from the field: Smart Pineapple and Swartland Tourism are embarking on a groundbreaking case study. We're bringing our technology to the heart of the Western Cape, where Swartland's vibrant tapestry of wheat fields, vineyards, and olive groves offers a picturesque canvas for our innovation. This collaboration aims to enhance the visitor experience across the five quaint towns that make up the region, showcasing the tangible benefits of our technology for strengthening local tourism.


We met so many great people and organizations while we were at the show:

  • Weeva Earth: Discussed potential collaborations on sustainable hospitality and tourism. Explore their platform at Weeva Earth.
  • Tarryn at Nightsbridge: Delighted to discuss partnership opportunities with Nightsbridge, a leading all-in-one property management solution. 
  • Namibia Tourism Board: Enthusiastic to explore opportunities that bring value to Namibia's tourism and hospitality sectors.

Smart Pineapple Giveaway Winners

Congrats to Suzanne from the Kenya Tourism Board (left) and Lizelle from Swartland Tourism (right)

And a bit shout of gratitude to Pam Mudley on our team, who did a fabulous job organizing EVERYTHING for the show.

Signing Off

The connections forged, and insights gained resonate deeply as the dust settles on this dynamic event. 

Stay connected with us as we continue to innovate and expand our horizons in the travel industry.

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About us: Smart Pineapple, AI powered software for easy guest house marketing.

Enter Smart Pineapple, your trusted ally in the realm of marketing. We offer a suite of custom AI-powered marketing tools that can dramatically enhance your guest house's online presence and attract a broader audience. Our AI algorithms meticulously analyze guest preferences and behaviors to craft personalized marketing strategies that deeply resonate with your target demographic.

With Smart Pineapple, you can automate various marketing endeavors, from creating captivating social media content to orchestrating email campaigns. We understand your time is precious as a small guest house owner; let our AI marketing tools handle intricate tasks while you focus on delivering unparalleled guest experiences.

Benefits of AI-Powered Marketing Tools

  • Personalized Guest Experiences: Tailored marketing campaigns increase your chances of attracting the right guests. Engage guests on a deeper level by offering personalized content and recommendations


  • Improved Guest Targeting: Efficient guest segmentation leads to higher conversion rates and better use of marketing resources.

  • Cost-Effective Marketing: Automation reduces time and effort, making marketing cost-effective for small guest house owners.

  • Data-Driven Decision-Making: Generate valuable insights from guest data to make informed decisions and access real-time analytics to monitor campaign performance.

  • Competitive Advantage: Level the playing field against larger competitors and ensure consistent marketing efforts.

  • Time Savings for guest house keepers: Focus on guest experiences by automating marketing tasks.

  • Adaptability and Scalability: AI-powered tools scale with your guest house's growth.

  • Enhanced Return on Investment (ROI): Expect higher ROI with targeted, cost-effective marketing.

The future of guest house booking systems relies on innovation that extends beyond traditional bookings. Smart Pineapple offers a tailored solution for guest house owners, recognizing the importance of comprehensive strategies to meet evolving guest and industry needs. With AI-powered marketing tools and elevated guest services, Smart Pineapple unlocks your guest house's potential, allowing you to excel in a competitive landscape.

Ready to embark on a journey that transforms your guest house's approach? Sign up for an account today and try Smart Pineapple today to embrace efficient guest services and elevated marketing strategies, ensuring guests return for more remarkable experiences. As Sir Richard Branson wisely said, "The key is to set realistic customer expectations and then not just meet them but exceed them — preferably in unexpected and helpful ways." With Smart Pineapple, you can exceed guest expectations, ensuring their stay is truly exceptional.