Do You Really Know How to Reach Gen Z and Boomers?

When you know what drives Gen Z and Boomers, marketing becomes more meaningful. Speak to their unique preferences, and you’ll naturally build stronger, lasting guest relationships.

Understanding Your Ideal Guests to Tailor Marketing Strategies That Work

As a hotelier or vacation rental owner, knowing who your ideal guests are and how to appeal to them is key to staying ahead. Gen Z and Baby Boomers might both crave unforgettable experiences, but they go about it differently. Gen Z is glued to tech and social media, craving unique and eco-friendly adventures. Boomers, though, prefer comfort, reliability, and trusted reviews. Understanding these differences lets you tailor your hospitality marketing, offering real value that resonates with each group.

travel marketing gen z boomers

Marketing Strategies

For Gen Z:

  • Get on social media and work with influencers to connect genuinely.
  • Craft engaging, interactive content that highlights unique, sustainable experiences.
  • Tap into their love for adventure and shareable moments.

For Baby Boomers:

  • Mix traditional and digital marketing, keeping it simple and accessible.
  • Highlight comfort, reliability, and value in your promotions.
  • Use loyalty programs and personalized offers to keep them coming back.

Knowing your guests’ preferences isn’t just helpful—it’s essential. It’s the difference between being just another option and being the obvious choice. When you understand what makes your ideal guest tick, you can create an experience that keeps them coming back for more.

Connect, Learn, and Grow with Exclusive Content

Smart Pineapple Online Community

Want to connect with like-minded hoteliers and vacation rental owners? Join our online community. You'll find exclusive resources, lively discussions, and personalized support to help you succeed. From webinars and courses to industry insights and coaching, we offer everything you need to increase bookings, simplify marketing, and create unforgettable guest experiences. Our community is here for you, whether you're just starting or looking to level up.

Let's grow and innovate together— join us today!

REFERENCE:

CoStar Group, Hoteliers Weigh Opportunities, Methods of Marketing to Travelers Across Generations

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