Let the Videos Do the Talking
Video reviews are reshaping travel marketing. Discover how authentic, guest-centered video content can drive direct bookings, reduce reliance on OTAs, and help your hospitality business stand out without losing your margins.
How Martin Rosenberg and OverseasInfo.tv Are Changing Travel Marketing
The travel landscape has evolved and today’s guests are planning differently than they were just a few years ago. Travelers now rely on real content from real people. In fact, a recent report from Skeepers found that 85% of travelers begin their trip planning online, and 82% are influenced by user-generated content.
For vacation rental owners, small hotels, and tour operators, that means glossy ads aren’t enough anymore. What travelers want is authenticity. And there’s no better way to deliver that than through video.
Meet Martin Rosenberg of OverseasInfo.tv
Martin Rosenberg, based in Antalya, Türkiye, is the founder of OverseasInfo.tv a video review platform designed to help tourism businesses get more direct bookings by showcasing honest, guest-focused content.
His approach? Empower small and midsize businesses to skip the OTAs and let video reviews speak for themselves, without the high fees or constant ad spend.
Recently, Martin was invited by Esther Akinsola of Zippa Marketing to speak to her global network of tour operators and travel professionals. The podcast conversation, now available on Spotify, explores how video is changing the marketing game and why platforms like OverseasInfo are paving a better path for businesses that want to grow on their own terms.
Why It Matters
Big travel platforms like Expedia are adapting too, even integrating Instagram content into their booking process. The result? A 68% increase in conversions. But there’s a catch: platforms often take 10–30% commission and require additional ad spend just to stay visible.
That’s what makes OverseasInfo.tv a smart alternative. Here's what Martin’s platform offers:
- Direct bookings, no commissions
- No distribution or listing fees
- Multi-language support
- Scalable video ranking tools
- One trip = multiple pieces of content
- Affordable yearly pricing
A Partner We’re Proud to Support
Martin has long been a friend of Smart Pineapple, and we’re always thrilled to support his mission. His work helps independent properties and experiences thrive by keeping the focus where it belongs: on storytelling, connection, and direct guest relationships.
Whether you run a boutique hotel, vacation rental, or tour business, video reviews aren’t just the future they’re the now.
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