Talking AI at Italy’s Flagship STR Event
This September, I’ll be in Genoa for Scale Italia 2025, one of the top events for vacation rental pros in Europe. I’ve been invited to join a panel on AI and short-term rentals.
Scale Italia 2025 – Talking AI at Italy’s Flagship STR Event
Why Scale Italia Is a Big Deal
Held in Genoa on 23–24 September 2025, Scale Italia is the annual gathering for Italy’s short-term-rental pros. Last year’s edition drew 600+ hosts, managers, and suppliers, plus 40 international exhibitors. The 2025 program promises even deeper content for anyone serious about scaling their rental business.
Where I Come In
I’ve been invited to join a main-stage panel on “AI and the Future of Short-Term Rentals.” We’ll unpack:
- Real-world ways AI is already streamlining guest comms, pricing, and marketing
- Common myths (and a few hard truths) about automation in a hospitality-first business
- How independent hosts can test AI tools without losing their personal touch
My goal? Make AI feel practical—something you can experiment with on Monday, not a buzzword to fear.
What’s Next
If you’re heading to Florence—or tuning in virtually—let’s swap ideas. I’ll be sharing takeaways on our blog and in our newsletter right after the event. Stay tuned for details and live links.
(Want to chat ahead of time? Drop me a note—always happy to talk shop.)
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