Rethink Hospitality + Tourism Marketing with Strategy + Soul
We help vacation rentals, boutique hotels, property managers, and destinations grow with clarity, creativity, and practical AI strategies.
So your brand stands apart—drawing the right guests in with loyalty-led marketing that works.
From Promise to Practice
Good hospitality is never off the shelf. Neither is the way we work with you.
You’re building more than bookings—you’re building trust. Let’s make it last.
You create the moment. We make sure it echoes.
You deserve a partner who understands how you work—not just what you do.
Just Strategy That Fits You
From mountain lodges to coastal towns, we tailor strategy to how you actually operate.
& Positioning
Bring back past guests. Attract new ones. We help you speak to both—clearly and creatively.
Stratgies
From voice to visibility, we build strategy that works—for your brand, your bookings, and your team.
Human Hospitality
We apply AI where it works—so you can focus on what matters most: connection.
Rooted in Experience. Focused on What Matters.
Smart Pineapple was founded by Kay Walten—a hospitality and tourism marketing expert who's been in your shoes since 1996.
We’re hospitality people—not tech bros. We know what it’s like to juggle bookings, exceed expectations, and still breathe. We help you grow with clarity, warmth, and strategy that works.
Straight talk. No sugarcoating. Happy clients, happy guests.
Smart Innovation. Long-Term Partnerships. No Hype.
Real Strategies.
Real Results.
Built Around You.
Work with real people, not pre-set plans. Strategy, tools, and support shaped by how your business actually runs.
That's right, hospitality and tourism never sit still. We help you realign your strategy, focus on what matters now, and move forward with clarity.
Not everyone needs the same level of support. Done-with-you or done-for-you, we tailor the experience to fit your goals—no runaround, no one-size-fits-all.
Support Built for Hosts. Powered by People.
Build momentum on your terms. We help small teams like yours work smarter and move faster—without the overwhelm.
For the Hosts Who Give a Damn.
We do too. Let’s skip the fluff—just a focused chat to get you unstuck and moving.
Don’t believe us? People talk
If hospitality and tourism are your core, we’re your people.
These are some of the questions we get asked by our clients, partners, and community.
Vacation rentals, boutique hotels, property managers, destinations, and tourism brands. We work best with businesses that live and breathe hospitality and tourism.
Not at all. We meet you where you are. Whether you’re just curious or already experimenting, we’ll make it practical and understandable.
Yes. From content and campaigns to email flows, booking funnels, and website optimization—we help you create a guest experience that connects.
Both. Some clients bring us in for a reset or a special project. Others work with us long-term for consistent support.
Only a few each year—so we can stay hands-on, collaborative, and clear.
What You Can Expect From Us
We’d Love to Hear from You.
Don’t be shy—whether you're just exploring or ready to dive in, we're all ears.
Updates
Best solution in a place where you can get your all problem solution to.
In 2025, short-term rental laws are tightening and fast. This blog shows you how to use AI tools like ChatGPT, Gemini, or Perplexity to instantly check STR regulations for your location.
Still hoping the right guests just find you? Hotels don’t leave it to chance—and neither should you. This guide shows how guest personas help you attract, host, and price with actual intention (and fewer headaches).
What do Smart Pineapple and Taylor Swift have in common? A focus on ownership, loyalty, and standing out—without big budgets or big egos.
Real Hospitality.
