Independent hotels and vacation rentals should run a 10-minute AI audit to see how tools like ChatGPT, Google summaries, and OTAs are publicly describing their property without their input. When AI-generated descriptions don’t match reality, expectation gaps erode reviews, ratings, and direct bookings, making proactive source updates a critical part of modern hospitality marketing.
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The 2025 short-term rental market is stabilizing, with rising occupancy rates, shifting guest preferences, and increasing demand for unique, personalized stays. By leveraging AI for pricing, guest communication, and sustainability, hosts can adapt to evolving trends, meet traveler expectations, and position their properties for long-term success.
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