Independent hotels and vacation rentals should run a 10-minute AI audit to see how tools like ChatGPT, Google summaries, and OTAs are publicly describing their property without their input. When AI-generated descriptions don’t match reality, expectation gaps erode reviews, ratings, and direct bookings, making proactive source updates a critical part of modern hospitality marketing.
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Booking.com’s discontinuation of prepayment policies for Europe may lead to more cancellations, cash flow disruptions, and rate parity concerns. Hoteliers and vacation rental owners need to adapt by investing in direct booking strategies, improving operational processes, and strengthening customer relationships.
The lodging market is shifting, but there's no need to despair. Small hotels and vacation rentals can confidently navigate these changes by using smart marketing tools. Embrace your unique strengths, such as flexibility and personalized experiences, and you can continue to attract guests and thrive, even in uncertain times.
Trying to find the Smart Pineapple platform? You’re not wrong—we just outgrew it. Turns out, AI alone doesn’t cut it when what you really need is strategy, support, and someone who speaks fluent hospitality and tourism.
