Latest blog posts

Think dynamic pricing is just for big hotels with fancy tech? Think again—this post shows how small rentals and inns can use AI to price smarter, stress less, and stay booked.

Deciding if your property should hire a hotel marketing firm or build an in-house team can be tough. This post helps you understand the benefits of each to make the best choice for your hotel.

The growing trend of direct bookings and its potential boon for vacation rentals small inns and boutique hotels. This article unpacks the benefits, offers marketing insights, and emphasizes the continued relevance of OTAs in a comprehensive hospitality strategy.

Consumer surveys remind us as hospitality pros to keep it real and lean into our strengths. Focus on what makes your property unique, connect authentically with guests, and use tips to win over the competition.

Virtual tours and immersive content offer small hoteliers and vacation rental owners a great way to connect with guests, showing off their property and local attractions before they even arrive, which is a key part of hospitality marketing essentials.

Redefine work culture in hospitality tech by focusing on balance, trust, and long-term relationships. Inspired by SparkToro's Chill Work Manifesto, we prioritize employee well-being and sustainable growth.

Looking for simple ways to keep guests happier and boost bookings? These five digital strategies are easy to implement and can make a big impact on guest experience—without adding to your workload.

AI is transforming the travel industry, helping advisors streamline itinerary planning, improve customer service, and refine marketing strategies. As a guest on Travel Talk with Indira, I discuss with Indira Ramgarib-Katwaroo how AI enhances—rather than replaces—travel advisors, making their work more efficient and impactful.

If your eyes cross just thinking about paid online advertising, this post is for you. Learn the basics with easy steps, useful resources, and practical tips tailored for beginners in digital marketing.

If you're looking to quickly boost your property's visibility and attract more guests, you'll discover practical steps to master Google Ads, retargeting, social media advertising, and metasearch strategies.