Latest blog posts

Looking for simple ways to keep guests happier and boost bookings? These five digital strategies are easy to implement and can make a big impact on guest experience—without adding to your workload.

AI is transforming the travel industry, helping advisors streamline itinerary planning, improve customer service, and refine marketing strategies. As a guest on Travel Talk with Indira, I discuss with Indira Ramgarib-Katwaroo how AI enhances—rather than replaces—travel advisors, making their work more efficient and impactful.

If your eyes cross just thinking about paid online advertising, this post is for you. Learn the basics with easy steps, useful resources, and practical tips tailored for beginners in digital marketing.

If you're looking to quickly boost your property's visibility and attract more guests, you'll discover practical steps to master Google Ads, retargeting, social media advertising, and metasearch strategies.

Are your online reviews hurting your hospitality business? Learn simple steps to turn every review—good or bad—into an opportunity, and understand why it matters.

Canadian travel to the U.S. is seeing a steep decline—and it’s hitting border states and tourism-driven businesses hard. This article breaks down what’s happening, why it matters, and how hospitality pros can pivot their marketing to reach the travelers who still plan to visit.

OTAs and metasearch engines should be part of your booking strategy. Learn practical tips on listing your property, managing profiles, and using channel managers for better efficiency.

How metasearch engines and OTAs influence guest booking behaviors, offering insights to help you refine your marketing strategies? By understanding these platforms, you can better tailor your online presence, ensuring it meets the diverse needs of travelers while enhancing your property's visibility.

Email marketing keeps you connected with past guests and boosts repeat bookings for boutique hotels and vacation rentals. Discover how to build your email list, personalize campaigns, and automate follow-ups for effective results.

Are you getting the most out of content marketing? Boost your property's bookings by using content marketing to build trust and engage guests. Discover essential tips to position your property as a top choice for travelers.