Independent hotels and vacation rentals should run a 10-minute AI audit to see how tools like ChatGPT, Google summaries, and OTAs are publicly describing their property without their input. When AI-generated descriptions don’t match reality, expectation gaps erode reviews, ratings, and direct bookings, making proactive source updates a critical part of modern hospitality marketing.
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TL;DR: Booking.com just gave your old reviews the cold shoulder. Recent guest experiences now carry more weight in your ranking—so that 9.6 from last summer? Cute, but not cutting it anymore. Time to check those recent reviews, refresh your guest flow, and maybe sweeten the stay a little.
Starting July 10, Instagram posts—including reels, captions, and hashtags—will start showing up in Google search results. In this post, we break down what hospitality pros need to know, how to optimize your content, and where AI can save you time. Think of every post as a mini landing page, learn how to make it work harder for you.
Still treating your guest journey like a game of telephone? No wonder things feel off. Here's how syncing your team can turn friction into loyalty.
Video reviews are reshaping travel marketing. Discover how authentic, guest-centered video content can drive direct bookings, reduce reliance on OTAs, and help your hospitality business stand out without losing your margins.
In 2025, short-term rental laws are tightening and fast. This blog shows you how to use AI tools like ChatGPT, Gemini, or Perplexity to instantly check STR regulations for your location.
Still hoping the right guests just find you? Hotels don’t leave it to chance—and neither should you. This guide shows how guest personas help you attract, host, and price with actual intention (and fewer headaches).
What do Smart Pineapple and Taylor Swift have in common? A focus on ownership, loyalty, and standing out—without big budgets or big egos.
Trying to find the Smart Pineapple platform? You’re not wrong—we just outgrew it. Turns out, AI alone doesn’t cut it when what you really need is strategy, support, and someone who speaks fluent hospitality and tourism.
